Public Identity


Public Identity, Branding, Rules and Logo Downloads

Logo
The logo is made up of the five colours found in the South African flag and symbolizes five people holding out their hands to be helped or alternatively five people extending their hands to help others. The logo also represents the Southern African philosophy of Ubuntu*
 
* Ubuntu (/ˈbʊnt/ oo-BUUN-too; Zulu/Xhosa pronunciation: [ùɓúntʼú]) or "uMunthu" (Chichewa) and "Botho" (Setswana) is a southern African ethic or humanist philosophy focusing on people's allegiances and relations with each other. Some believe that ubuntu is a classical African philosophy or worldview[1] whereas others point out that the idea of ubuntu is a philosophy or worldview developed in written sources during the second half of the 1900s.[2] The word ubuntu has its origins in the Bantu languages of southern Africa.
From Wikipedia:  http://en.wikipedia.org/wiki/Ubuntu_%28philosophy%29

 Colour break up of the logo:

The words ORGAN DONOR FOUNDATION must be 80% Black
The five figurines in the logo is made up as follow:
Color Pantone CMYK
Red 179c C0-M90-Y90-K0
Green 3415c C100-M0-Y80-K20
Yellow 1235c C0-M25-Y80-K0
Blue Reflex Blue c C100-M80-Y0-K0
Black Black K100
The inversely curved slogan SAVE SEVEN LIVES is Green: Pantone 1235c or CMYK C100-M0-Y80-K20

IMPORTANT: The logo with the title ORGAN DONOR FOUNDATION, the five figurines arranged in a circle and the inversed slogan in green SAVE SEVEN LIVES may not be separated, arranged in a alternative arrangement or distorted in any way. The logo is a unit and must be used as a complete unit at all times.

Logo in monotones.

Slogan
SAVE SEVEN LIVES
One person can potentially save seven lives by donating one heart, one liver, one pancreas, two lungs and two kidneys.
The slogan aims to empower an individual to feel enriched by the possibility of potentially saving the lives of seven people.

Sub Slogan
TELL YOUR FAMILY TODAY
It is the person who decides to be an organ donor’s responsibility to inform his/her family of their wish to be an organ donor. The reason for this is that the next of kin must first give their consent before a medical team will consider making use of the opportunity of donation from a cadaver donor.

Website Address
www.odf.org.za
The website address must accompany all communications concerned with the Organ Donor Foundation.

Toll Free Number
0800 22 66 11
The Toll Free number must accompany all communications concerned with the Organ Donor Foundation

Register as an Organ Donor

Our Sponsors
WHAT SHOULD I DO IN THE EVENT OF MY LOVED ONES DEATH?

Please contact the Organ Donor Foundation on:
0800 22 66 11 Toll Free line DURING OFFICE HOURS, or
082 318 4376 Emergency line AFTER HOURS.

An Organ Donor Foundation staff member will ask you to provide the following details:

  • Name of your loved one
  • Cause of death
  • Time of death
  • Age of your loved one
  • Is your loved one at a hospital or at a mortuary or undertaker?
  • The area where your loved one is situated
  • Your name, contact number and relation to the deceased

They will thereafter pass on the information provided to the nearest transplant centre or tissue bank.

IMPORTANT TO KNOW: SOLID ORGANS such as the heart, lungs, liver, kidneys and pancreas can only be donated if your loved one has been diagnosed with brain death and is on a ventilator in a hospital. In this case, upon receiving your call, the Organ Donor Foundation will pass on the information to the nearest transplant centre and soon thereafter a transplant coordinator will contact you.

TISSUE such as bone, skin, corneas and heart valves may be used if your loved one is either on a ventilator or has already passed away and their body is at the mortuary or undertakers. In this case, a representative from the Tissue Banks or Eye Bank will be in touch with you.

THE ORGAN DONOR FOUNDATION IS NOT A MEDICAL ORGANISATION AND OFFERS THE ABOVE SERVICE TO ASSIST WITH ORGAN AND TISSUE REFERRALS ONLY. OUR STAFF MEMBERS ARE NOT TRAINED MEDICAL PROFESSIONALS.

Thank you for taking this step to ensure your loved ones wishes are honored during such a traumatic time.


NPO / PBO Numbers 003-458 NPO PBO: 18/11/13/4
All Rights Reserved - The Organ Donor Foundation of South Africa © 2018