AWARENESS & PUBLICITY 2007

Awareness
Events
Publicity

Awareness:

February 2007:

11th

  • Exhibition NG Kerk, Moreletta Park

13th

  • Awareness at Blood donation drive, Bougainville

14th

  • Awareness talk at Standard Bank, Cape Town

23rd

  • Awareness talk at German International School, Tamboerskloof. (150 learners - Grade 10-12)

24th

  • Awareness day at Blaauberg Netcare Hospital

27th

  • Talk to Pearson High School, Port Elizabeth Grade 12 (128 students)

March 2007:

1st

  • Awareness Talk at Pietermaritzburg Rotary

7th

  • Wellness day at Kumba Resources

8th

  • Awareness day at Groote Schuur outpatients
  • Wellness day at Kumba Resources
  • Entabeni Hospital - stand for World Kidney Day
  • Tygerberg Hospital - stand for World Kidney Day
  • Awareness day at Goosen Eye bank, PE

12th

  • Awareness talk with Andrew Rabie High School, Port Elizabeth Grade 12

22nd

  • Wellness day at the Auditor General
  • Awareness Talk - NG Kerk, Cosmos Club at The Reeds

23rd

  • Awareness at Montana Hospital blood drive

26th

  • Nedbank Wellness Day, Waterfront, CT. Approx 100 staff members
  • Cape University of Technology - Wellness day for students on campus

April 2007:

2nd

  • Cape University of Technology - Market day for students on campus

16th - 20th

  • Wellness week at the Dept. of Arts & Culture, Arcadia, Pretoria

18th

  • Broll Wellness Day, Cape Town - 80 staff members

20th & 21st

  • Blue Route Mall "We Care Expo". The ODF had an awareness stand and sold t-shirts

May 2007:

2nd

  • Awareness talk with nursing students at RAU, JHB

7th

  • Talk at Damelin College, Mowbray - grade 11 students

17th

  • Awareness stand at SA Transplant Sports Association Golf Day, Parow Golf Club

21st

  • Talk at Herzlia High School, CT. Approximately 100 learners
  • Awareness talk at Cape Tech with group of about 25 students

25th

  • Ninham Shand Wellness Day, CT. 200 staff members

30th - 31st

  • HSRC Wellness Day, Plein Street, Cape Town

June 2007:

14th - 16th

  • Comrades Marathon Expo: shared a stand with KZN Kidney Foundation

20th

  • SSI Wellness Day, Johannesburg

21st

  • St. Cyprians - talk with Grade 8 - 11

27th

  • Talk to AngloGold Ashanti

July 2007:

4th

  • Metropolitan Health Wellness day - Cape Kidney Association gave out our brochures etc.

12th

  • African Products wellness day, Bellville Cape Town

20th

  • SAPO Head Office wellness day, Pretoria

August 2007:

  • Nu Pharmacy (Cavendish & Rondebosch). Display poster and brochures
  • Longbeach Mall Pharmacy. Display poster and brochures
  • Awareness pack sent to Telesure (Auto & General) in Bloemfontein
  • Awareness talk at Outsurance in Pretoria

3rd

  • Awareness stand at Livingstone Primary Health Clinic
  • Fredeunberg Nonwovens, Cape Town wellness day (120 employees)

6th

  • Stand at Christiaan Barnard Hospital and posters in the lifts

8th

  • Awareness talk at Bellville Library

13 - 17th

  • Awareness stand at N1 City Hospital

14 - 17th

  • Educational theatre roadshow to 15 high schools in Gauteng

15th

  • Awareness stand at Superplants in Bothasig

15 - 16th

  • Stellenbosch University Expo

16th

  • Open day at Livingstone Renal Care

18th

  • Awareness stand at Pick 'n Pay in Paarl

21st

  • Awareness talk at Ithemba Labs

23rd

  • Talk at University of the Western Cape. Muslim students Association

26th

  • Church talk in Veereniging in Zulu

28th

  • School debating competition at Christiaan Barnard Memorial Hospital
  • Council of Churches & Unisa

30th

  • Awareness day at Milpark Hospital

31st

  • Council Wellness Day - NRC - Richmond

30th - 2nd Sept

  • Awareness stand at the Homemakers Expo, CTICC

September 2007:

  • Ben Scholtz's (heart recipient) daughters created awareness at Jacobsdal Agricultural High School and Sr Rautenheimer gave a talk to the whole school

5th

  • Wellness day at Goodwood prison - office dropped off brochures & posters for the awareness table

7th

  • McCarthy Vehicles & Import Talk

8th

  • Philicity Reeken: Letter to be Champion - she created awareness at her children's open day. Stickers and brochures were provided

8th

  • Talk at Pannar Occupational Health Clinic, Kaalfontein
  • Montana Orientation talk

14th

  • Captivest Wellness Day, Jhb

28th

  • Rotary Club Talk - Rosebank, Johannesburg

October 2007:

12th

  • Wellness day at the SA Sugar Association in Durban

18th

  • Awareness talk at Selly Park Secondary school.

November 2007:

2nd

  • JHI Wellness day in Cape Town

14th

  • SABC wellness day, Cape Town
  • Stikland Hospital wellness day, Bellville

21st

  • ABSA wellness day, Cape Town

22nd

  • Telkom wellness day, Cape Town

December 2007

1st - 4th

  • Awareness stand at the Critical Care Refresher course, Port Elizabeth

3rd

  • Awareness stand at Groote Schuur Hospital for the 40th anniversary of the 1st Heart transplant

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Events / Promotions:
  • 7-9 February 2007 - Organ Procurement Skills Training Programme (Gauteng)


  • 14 February 2007- Corporate Civvies Day held on Valentine's Day


  • 9 March 2007 - Signathon on RadioSonderGrense
    - Included on-air pre-publicity in the run up to the day, with DJ's encouraging people to register as organ donors
    - The day had pre-recorded slots as well as live interviews with Dr Elmin Steyn, Dr Elmi Muller and 3 recipients, as well as a live cross over to the ODF office.


  • 11 March 2007 - Argus Cycle Tour: ODF shared a stand with Barnard Jacobs Mellet at Green Point Stadium.


  • August: Organ Donor Month
    - SABC Continuity Presenters promoting organ donor awareness month on SABC 3 during August.
    - 14 - 17 August - Educational theatre: we did 15 shows in Gauteng. Also did one show for Roche who sponsored the project.
    - 18 August - Jacaranda Organ Donor Fun Walk, Groenkloof Campus, University of Pretoria followed by the Tribute Day, Botanical Gardens, Pretoria.
    - 23 August - Donor Tribute day at Fourways Memorial Park, Johannesburg.
    - 26 August - Donor Tribute day at St. George's Cathedral, Cape Town.
    - 28 August - School Debating Competition, Christiaan Barnard Auditorium.
    - 30 August - 2 September - The ODF had an awareness stand at the Homemaker's Expo, CTICC.
    - 31 August - 1 September - Organ Procurement Skills Training Programme (Kwa-Zulu Natal)


  • 25 - 2 September - World Transplant Games, Bangkok, Thailand.


  • 7 - 10 September - Awareness stand at SATS Congress.


  • 21 - 29 September - "Tour de Gird" cycle tour from Klerksdorp to Bloemfontein arranged by classmates of Trevor Gird who was awaiting a heart transplant. This tour was organized to create awareness and hopefully increase Trevor's chances of finding a donor more quickly. They received wonderful media coverage:
    - Ofm radio followed the story each day
    - RSG interviewed them twice
    - The team were welcomed at Bloemfontein Medi-Clinic and interviewed by Die Burger & Volksblad.
    - They visited Mimosa Mall and created awareness at the shopping centre


  • 29 September - Nederburg Auction. The ODF received a donation of R128,000 from this event.


  • October- Annual Report produced on disk and sponsorship proposals sent to 260 companies & trusts and foundations & to 169 lion's clubs nationally.


  • 1 - 4 December - Critical care refresher course in Port Elizabeth. ODF had an awareness stand & Alexia Michaelides gave a talk on the management of the donor.


  • 3 December: 40th Anniversary of the 1st heart transplant: The ODF had a stand in the corridor at Groote Schuur Hospital. Groote Schuur arranged the following:
    - Interview on Morning live
    - Photo exhibition: Journey of the Heart
    - An academic meeting for doctors etc.
    - Opening of the renovated transplant museum


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Publicity:

The following is a breakdown of media coverage on organ donation and transplantation in 2007:


Medium:

Details of Medium:

Region:

Date

Details of piece:

Newspaper  Klerksdorp Rekord  Klerksdorp 11-Jan-07 Mariette Girt & organ donation 
Magazine  Rooi Rose  Countrywide 07-Feb Article on Marguerite and ODF
Newsletter  Northlink College  Western Cape  07-Feb The Gift of Life and toll free number 
Radio  Radio Namaqualand  Western Cape  14-Feb-07  
Newspaper Cape Argus Western Cape 07-Feb-07 Stranger's decision has saved my sons life 
Newspaper  Daily News  KZN  07-Feb-07 Miracle Mom gives up fight - Francoise King 
Radio  Radio Namaqualand Western Cape 14-Feb-07 Sr Lizette Cooke was interviewed 
Newspaper  Cape Argus  Western Cape  19-Feb-07 Story on Joshua Coppin-Laurenz
Radio Umhlobo Wenene fm  Western Cape  19-Feb-07 Sr Bailey & a kidney recipient (Larington Dyasi) interviewed for 30 minutes and gave toll free number
Radio  SABC Africa  Africa  19-Feb-07 Philippa interviewed - Plight of people who need kidneys and ODF contact details (5 min interview) 
TV Special Assignment Countrywide 20-Feb-07 Lack of donors - black people awaiting kidney transplants 
Newspaper  The Post  KZN 21-Feb-07 Mums Gift of Life for ailing son 
Newspaper  The Post & The Echo  Western Cape 22-Feb-07 Community Newspaper interviewed Christeon Kloete 
Radio Cape Talk Western Cape 23-Feb-07 Interview with Philippa Douglas 
Radio Cape Talk  Western Cape & Gauteng  02-Mar-07 Dr Muller was interviewed on News hour about high number of patients awaiting kidney transplants 
Radio  Lotus fm  KZN 05-Mar-07 Dr Karn was interviewed 
Newspaper  Isolezwe  KZN  06-Mar-07 Dbn kidney recipient interviewed in Zulu 
Newspaper  The Post  KZN 07-Mar-07 Woman desperate for kidney (World Kidney Day) 
Radio Radio Sonder Grense  Countrywide  08-Mar-07 RSG Signathon 
Television  Kids News, SABC 2  Countrywide  09-Mar-07 Program about World Kidney Day and promoting the ODF (16h00)
Newspaper  Daily News  KZN 09-Mar-07 Patients wait in line and hope for kidney transplant 
Newspaper  The Mercury  KZN  09-Mar-07 Ailing woman lives in hope of finding organ donor - ODF contact details etc. 
Newspaper  Volksblad  Gauteng  10-Mar-07 World Kidney Day and ODF contact details 
Newspaper  Pretoria News & The Star Gauteng  10-Mar-07 On the edge between life and death - Liesl Coppin-Laurenz donates kidney to her son 
Radio Cape Talk  Western Cape & Gauteng 15-Mar-07 Dr Thaning was interviewed 
Radio  Radio Helderberg  Western Cape  27-Mar-07 Sr Bailey interviewed in Xhosa from 18h15 - 19h15  
Radio  Radio Atlantis  Western Cape  27-Mar-07 Dr Elmi Muller interviewed in studio from 13h00 - 13h30
Radio  Radio 2000  Western Cape 29-Mar-07 Interview on ODF & contact details - Philippa Douglas 
Newsletter  Lewis Group  Western Cape  07-Mar Internal Newsletter with ODF info.
Magazine  Men's Health  Countrywide 07-Mar Snippet with toll free number 
Internal Newsletter  Alnet  Internal  07-Mar Red Dress Down Day and ODF contact details 
Television Rights & Recourse  Countrywide  02-Apr-07 SABC 3 - Organ Donation - Mande Toubkin & Lizette Cooke were interviewed.  
Radio  Cape Talk  Countrywide 10-Apr-07 ODF 
Radio Heart Radio Western Cape  12-Apr-07 Mention of the toll free number 
Newspaper  Sowetan  Gauteng  13-Apr-07 Kidney disease and transplantation 
Newspaper  Die Burger  Countrywide   14-Apr-07 Shortage of Organ donors 
Newspaper  Cape Argus  Western Cape  16-Apr-07 Brandon Le Grange - 12 year old at Red Cross Children's Hospital 
Television Bonita's House call Countrywide 22-Apr-07 Topic - organ donation
Magazine Supply Chain Today  Countrywide  May-07 Story on Emergency Flight Plan 
Radio SAfm  Countrywide 08-May-07 Mr Price, father of a child awaiting a transplant at Red Cross 
Radio Radio 702 & Cape Talk Gauteng/Western Cape 9 May 2007 am & pm interviews Mr Price, father of a child awaiting a transplant at Red Cross and a doctor were interviewed 
Radio  Radio 702 & Cape Talk  Gauteng/Western Cape  10-May-07 Caller phoned in and Dr Thaning called in to discuss organ donation
Newspaper  Die Burger  Western Cape  14-May-07 Lara Price awaiting Liver transplant
Newspaper  Cape Times  Western Cape  14-May-07 Lara Price awaiting Liver transplant 
Television 3 Talk - 17h45  Countrywide  15-May-07 Mr Price, Mande Toubkin & Kate Seboni on organ donation
Television 3 Talk - 06h30  Countrywide  15-May-07 Re-broadcast   
Radio Harmony fm - Satellite radio Countrywide  16-May-07 Philippa was interviewed - general interview 
Newspaper  Son Western Cape 18-May-07  
Radio  Bush Radio Western Cape  22-May-07 11am General - Philippa Douglas 
Radio CAT Radio CT University of Technology radio 25-May-07 CT campus - group discussion, Sr Bailey, Larington Dyasi and Philippa Douglas 
Magazine Cape University of Technology - Protech  Western Cape 07-Jun Information about the ODF and toll free number 
Radio RSG  (8 - 9am) National 01-Jun-07 Transplant coordinator interviewed re. reality TV show in Holland
Newspaper Daily News KZN 01-Jun-07 Mrs Naidoo - son awaiting kidney transplant
Radio Cape Talk  (1:30 - 2pm) CT & Gauteng 05-Jun-07 Lisa Chiat re. Holland show
Radio Bush Radio (11:50am) Western Cape 21-Jun-07 Philippa Douglas interview - rebroadcast
Internet ER24.co.za National July/Aug 07 Link on the website
Website Netcare National July/Aug 07 Link on the website
Radio OFM Free State & Northern Cape 07-Jul General
Radio Radio Kragbron Witbank 07-Jul General & interview
Radio OFM Radio Free State/ Northern Cape 07-Jul Interview Annette Otto on organ donor month & general
Radio RSG National 04-Jul-07 Cornea specialist interviewed.  Mentioned cornea & organ donation and gave ODF details.
Newspaper Newcastle Advertiser KZN 05-Jul-07 Interview - cornea recipient
Newspaper Daily Sun Gauteng 11-Jul-07 Organ donor month & patient waiting
Radio Umhlobo Wenene  National  11-Jul-07 Organ donor month & coordinator interviewed (Xhosa)
Newspaper Pietermaritzburg Mirror Pietermaritzburg 12-Jul-07 Organ donation general
Radio Bay FM Port Elizabeth 13-Jul-07 Recipient interviewed & general
Radio Unitra Eastern Cape 16-Jul-07 General - Kate Seboni interviewed in Zulu
Radio East Rand Radio Gauteng 16-Jul-07 General - Philippa Douglas interview
Newspaper Bosvelder Limpopo Province 16-Jul-07 Organ donor month
Radio SAFM & Lotus Radio Gauteng 17-Jul-07 Interview coordinator & general
Newspaper Tygertalk Northern Suburbs, CT 19-Jul-07 Organ donation & heart recipient
Newspaper Benoni City Times Gauteng 19-Jul-07 General & kidney recipient
Newspaper The Rising Sun Gauteng 19-Jul-07 Organ donor month
Newspaper Umafrika KZN 20-Jul-07 Organ donor month & recipient
Newspaper  Vaal Triangle Courier  Vaal Triangle  24-Jul-07 Organ Donor Month 
Newspaper  Rekord  Gauteng  25-Jul-07 Organ Donor Month 
Newspaper  Ecko  KZN 26-Jul-07 Organ Donor Month 
Newspaper Pretoria North Rekord PTA North 29-Jul-07 Organ donor month
Radio Radio Rippel Gauteng 30-Jul-07 Organ donor month
Radio Radio Atlantis Western Cape 31-Jul-07 30 mins live interview on organ donation
Newspaper Rosebank/ Killarney Gazette Gauteng 31-Jul-07 General & recipient
Radio CKIFM Eastern Cape 31-Jul-07 Organ donor month
Internet ER24.co.za National 07-Aug Link on the website
Website Netcare National 07-Aug Link on the website
Radio 5fm, Radio 702, SAfm, Lotus fm, Ukhozi fm, Radio Tsonga  National  07-Aug Kate was interviewed by SABC and broadcast on many stations
TV SABC 3 National 07-Aug Continuity presenters promoting organ donor awareness month
Radio  Lesedi fm  National  07-Aug Organ Donor Month - Kate Seboni was interviewed  
Magazine Fedhealth magazine National  07-Aug Have a heart  with contact details 
Magazine  Electric Express Club Magazine National  07-Aug Organ Donor Month 
Magazine SA Garden & Home National August Issue Organ Donor Month
Magazine  Longevity  National  August Issue  Organ Donor Month 
Magazine Men's Health National August Issue Organ Donor Month (feature)
Magazine Shape Magazine National August Issue Organ Donor Month (feature)
Magazine Femina National August Issue General & ODF logo
Magazine Bradlows Club Mag National August Issue Organ Donor Month
Magazine Russels Club Mag National August Issue Organ Donor Month
Magazine Your Family National August Issue Organ Donor Month
Magazine SA Police Services Journal National August Issue Organ Donor Month
Magazine Readers Digest National August Issue Organ Donor Month
Magazine Clicks Magazine National Issue 4 Organ Donor Month
Website Delmas Mall Mpumalanga 07-Aug ODF display
Website Dept. of Health National 07-Aug ODF display
Website  7delaan National  07-Aug Character needing liver and our contact details 
Website Netcare & Transplant   Aug-07 Netcare website and Transplant website to have small advert on OD Month.
Radio SABC Radio National - Black 07-Aug General & recipient
Newspaper Killarney/ Rosebank Gazette Rosebank, Killlarney, Parkhurst, Greenside, Melrose Aug-07 Article of Organ Donation with kidney recipient - Mr P.J. Naidoo. ODF info to be included
Newspaper Die Burger Eastern & Western Cape 07-Aug Organ donor month & recipients
Newspaper Suidernuus Western Cape 07-Aug General
Radio Kovsie FM Bloemfontein 07-Aug Live reads for August.
Newspaper The Big Issue Western Cape 07-Aug Organ donor month.
Newspaper Roodepoort Record Gauteng 07-Aug General with recipient interview.
Newspaper  Citizen  Gauteng  07-Aug Organ donor month 
Radio Thobela FM National  07-Aug Coordinator (Kate Seboni) interviewed
Radio  Yfm  National  07-Aug Coordinator (Kate Seboni) interviewed 
Radio RSG National OD Week On - air soapie that will include organ donation into script
Newspaper Die Burger Eastern Cape 01-Aug-07 Recipients interviewed & ODF
Radio MFM Stellenbosch 01-Aug-07 General - Philippa Douglas interview
Newspaper Daily Sun Gauteng 02-Aug-07 Organ donor month
Newspaper The Herald Gauteng 02-Aug-07 Organ donor month
Radio Radio Kingfisher Eastern Cape 02-Aug-07 Organ donor month
Newspaper Centurian News Gauteng Vol 3 no 32 Organ donor month
Newspaper  Western Area Herald  Randburg  03-Aug-07 Organ Donor Month 
Radio RSG National 04-Aug-07 Organ donor month & interviewed Annette Otto
TV Great Expectations (ETV) National 06-Aug-07 Great Expectations: Show on Organ Donation for Babies and Kids. People interviewed : Mande Toubkin; Lizette Cooke; Dr G Pitch and 2 recipients
Radio Thobela FM National  07-Aug-07 Coordinator (Kate Seboni) interviewed
Newspaper  Consumer  Randfontein  07-Aug-07